Whether you prefer soda, coffee, or beer, the biggest reason you love your beverage of choice isn’t because of the way it tastes. No, according to researchers at Northwestern University in Chicago, your drink preferences may be the result of the “reward” you feel when you drink them. In other words, you’re drawn to certain beverages for the way they make you feel, not for the way they taste. So, better stick to plain water. It’s the most natural and healthy drink you can get!